Over this last year we have been carrying out a dedicated survey of the best soft toys of 2023. The main criteria in our exstensive search have been: 1) The quality of the materials used. 2) Actual production quality, including sewing, seams, fillings, eyes and colours. 3) The overall size of the finished article, looking specifically at the price to size ratio, and finally, 4) The retail price. We chose the winner from a very high calibre cast of soft toy suppliers, all of which you will almost certainly know, they included: Teddy Hermann , the world renowned German soft toy design and manufacturer, established since 1912! Jellycat , the quirky soft toy designers from London, established in 1999. Moulin Roty , the exquisite French soft toy designers, established in 1972. Aurora World, Palm Pals , the Italian soft toy giant, established in 1981. Noodoll Plush Toys , the London based, Tiawan made designs, established in 2011. Lilla Och Stora Bjorn , the luxury Swedish sof
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